An evolution of the Apple Watch in 3 phases is on the way: from the first watch fully dependent on the iphone to a completely stand-alone Apple Watch.
App Annie’s report “The State of Play: A Look at the Growth of Google Play” presents a number of valuable statistics particularly on growth in downloads and revenue generated by apps in the Google Play store. The study compares data from Q1 2014 with 2015. Two hypotheses can be developed that might be valuable for entrepreneurs thinking about the business model and positioning of their apps.
Users are rapidly moving their online activities to mobile - and companies are still struggling how to react. Google recently changed its search algorithm and now prefers websites optimized for mobile in its mobile search results.
Which mobile customer experience should companies offer to react to these changes? A recent study “Mobile Website, App or Both?: How Channel Choices Are Made” from eMarketer discusses this issue.
This opinion from Business Insider discusses reasons why Google and Apple don’t compete. To summarize the argument: Google and Apple both extract value from different steps of the value chain. While Apple focuses on profitability from their devices business, Google only cares about turning user data into ad money.
My colleague recommended: “Just put together some mockups and then let’s see how users react to it!” I had just come up with a new idea for an app. It was a relatively simple idea but I was convinced it had the potential to create a superior customer experience.
I started up Balsamiq and added the first elements to the screen. Soon I pulled up my phone and looked up the UI of some apps that could give me good ideas about UI conventions.
But then I stopped. Why did I just look at other apps to build something from scratch? Maybe prototyping was still too complicated, and there was be a faster way to test my idea?
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