ALBI WIEDERSBERG
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TECH STRATEGY BLOG

Why the Apple Watch just became a forerunner of the IoT evolution

6/29/2015

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An evolution of the Apple Watch in 3 phases is on the way: from the first watch fully dependent on the iphone to a completely stand-alone Apple Watch.

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What Entrepreneurs can learn from App Annie's Google Play Stats

6/22/2015

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App Annie’s report “The State of Play: A Look at the Growth of Google Play” presents a number of valuable statistics particularly on growth in downloads and revenue generated by apps in the Google Play store. The study compares data from Q1 2014 with 2015. Two hypotheses can be developed that might be valuable for entrepreneurs thinking about the business model and positioning of their apps.


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This is how to decide about your app vs. mobile website experience

6/15/2015

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Users are rapidly moving their online activities to mobile - and companies are still struggling how to react. Google recently changed its search algorithm and now prefers websites optimized for mobile in its mobile search results.

Which mobile customer experience should companies offer to react to these changes? A recent study “Mobile Website, App or Both?: How Channel Choices Are Made” from eMarketer discusses this issue.


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Google and Apple don’t compete?

6/8/2015

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This opinion from Business Insider discusses reasons why Google and Apple don’t compete. To summarize the argument: Google and Apple both extract value from different steps of the value chain. While Apple focuses on profitability from their devices business, Google only cares about turning user data into ad money.

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When prototyping is too much effort - take this shortcut!

6/1/2015

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My colleague recommended: “Just put together some mockups and then let’s see how users react to it!” I had just come up with a new idea for an app. It was a relatively simple idea but I was convinced it had the potential to create a superior customer experience.

I started up Balsamiq and added the first elements to the screen. Soon I pulled up my phone and looked up the UI of some apps that could give me good ideas about UI conventions.


But then I stopped. Why did I just look at other apps to build something from scratch? Maybe prototyping was still too complicated, and there was be a faster way to test my idea?


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    Author

    Albi Wiedersberg
    Passionate about strategy, technology, and photography. Based in the SF Bay Area, from North Germany.

    View my profile on LinkedIn

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    Disclaimer

    Any views represented are personal and belong solely to the author and may or may not represent the views of his employer.

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