Monday, May 16, 2016
A few retailers may have grown faster and further than Amazon, but none has had as disruptive an impact on consumer behavior or on the retail sector. Amazon has changed the way much of the world shops. And it continues to innovate, testing and often scaling up new models and services with mind-boggling speed and frequency. BCG partner and managing director Gabrielle Novacek recently shared her views on how CPG manufacturers can win by working with Amazon.
This interview is part of the series “The Winner-Take-All Digital World in CPG,” cosponsored by The Boston Consulting Group (BCG) and the Grocery Manufacturers Association (GMA), which looks in-depth at some of the changes in the consumer packaged goods (CPG) industry and presents potential strategies that CPG companies can pursue in response. The series is based on research conducted collaboratively by BCG and the GMA as well as on BCG client experience.
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